About Us 2018-01-02T12:35:46+00:00

Pure Potential is an independent organisation which raises the aspirations of thousands of sixth formers every year, encouraging them to apply to, and achieve offers from, excellent universities and leading employers.

APPLY, our university and careers guide, updated annually, has over 150 pages of useful advice on applying to university and school leaver opportunities.  It contains information on different careers and offers practical, impartial guidance from experts in their field. Since 2010 over 200,000 copies of APPLY® have been ordered by senior staff at state and independent schools across the UK, with an estimated readership of over 750,000. The overwhelmingly positive feedback from our readers is testament to the quality of the advice given, and the breadth of topics covered.

Our website is regularly updated with new events and opportunities for sixth formers to give them experience of university life, or their chosen field of employment, so please check for updates.

We also have a personal statement library which has hundreds of past statements which have all been annotated by the Pure Potential team. The idea is to give students inspiration to start their own, please do not even think about copying anything from here.

Finally, if you haven’t already, please register with us (see top of page) so we can add you our mailing list.