About Pure Potential

Pure Potential is an independent organisation which raises the aspirations of thousands of sixth-formers every year, encouraging them to apply to and achieve offers from excellent universities and leading employers.

APPLY, our university and careers guide, updated annually, has over 150 pages of useful advice on applying to university and school leaver opportunities.  It contains information on different careers and offers practical, impartial guidance from experts in their field.  Since 2010 over 150,000 copies of APPLY® have been ordered by senior staff at state and independent schools across the UK, with an estimated readership of 500,000.

The overwhelmingly positive feedback from our readers is testament to the quality of the advice given, and the breadth of topics covered.

Pure Potential consists of a small team of staff and advisors all with a background and interest in education and social mobility.

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