Amelia joined Pure Potential in 2015 with over ten years’ experience of working with young people as a basketball coach, youth worker, volunteer teacher and careers advisor. After graduating with a Geography degree she worked within a secondary school for 5 years supporting students at risk of being excluded before joining mentoring charity, Brightside, as a project manager.
She has a passion for empowering young people to achieve their potential by supporting them to identify their strengths and match them to a job they will enjoy, with the hope they will go on to lead happy lives. As a campaigner for social mobility she is proud to work for Pure Potential to help the organisation reach as many state schools as possible.
Having attended a Pure Potential event in 2008, Sydney went on to study History at the University of York.
Prior to joining Pure Potential, and with an interest in youth employability and equal opportunities, she led a project looking at how work placements could improve diversity at the Joseph Rowntree Foundation and facilitated research about apprenticeships at Babcock.
She worked closely with employers at the University of York Careers service and went on to manage varied projects in her different roles at Virgin Trains East Coast. Sydney is able to draw on these experiences when advising young people and managing partner relationships at Pure Potential.
Brooke joined Pure Potential in September 2014 after meeting the team through career workshops at the Bridge Academy in Hackney where she was studying for her A-Levels.
Brooke completed a summer internship and impressed the team so much that we carved out a role especially for her! Prior to working at Pure Potential, Brooke had worked at a criminal solicitors firm, but her passion lies in running events for young people.
Brooke is excited to help other students with their career paths, just like Pure Potential helped her.
Founder and Director
Graduating from Mansfield College Oxford in 2001 with a degree in Maths and Philosophy, Marc (Sibyl’s brother) went into strategy consulting at Mars & Co. After two years there he left to help turn around an education business in London.
Seeing that there were a large number of students from the state-sector who were not receiving adequate support at home or at school and anticipating a strong interest in providing that support from the private sector, he co-founded Pure Potential in 2005, growing the organisation’s client list to 25 firms and nine partner universities including Imperial, LSE and Harvard.
Sibyl studied Linguistics at UCL, graduating in 2003 and went on to work in the charity sector. She completed an internship at national charity Crisis, marketing and organising their annual Square Mile Run.
After two further years working as an Events and Marketing Manager, as well as volunteering at Marie Curie, Sibyl joined Pure Potential to pursue her passion for helping others. She is using her events, marketing and management experience to help bright students from disadvantaged backgrounds with applying to the best universities and most competitive careers.
Sibyl is currently on maternity leave.
Having graduated from King’s College London, Binda worked at Pure Potential from the summer of 2009 to the end of 2015. Prior to working for Pure Potential, Binda gained a great deal of experience working with young people through her charity work with the Time Bank and Diana Award, where she was a Trustee.
Binda shared her experiences of university life with Pure Potential students to encourage them to apply to top universities. Working for an organisation which makes a difference has always been an important factor for her – knowing that Pure Potential is doing just that, encouraged her to work hard to inspire like-minded students to go on to appropriately competitive universities and careers.