By filling in this online order form you are committing to an order of the requested number of guides plus postage costs. Payment for your order will be due within 30 days of receiving your order. Your invoice will be sent by email, and you can pay using a credit card, or by BACS. We prefer not to receive cheques.

If you place your order by 3pm on Thursday during term time your APPLY order will be delivered the following week.


During the Coronavirus lockdown period we are offering postage to individual addresses for schools that buy 10 or more copies (in addition to our usual service of posting packages to schools). This will be an additional cost of £1.50 per copy. We do not need the students’ names and will enter ‘Student of School Name’ on the package to protect privacy.


The RRP of APPLY is £7.00 plus P&P, however we offer a year-round discount to:

State schools, FE colleges, academies (non-fee paying) 
50% discount – £3.50 per copy plus P&P.
Minimum order of 10 copies.

Widening Participation Teams
60% discount – £2.75 per copy plus P&P.
Minimum order of 50 copies.

P&P: Each copy of APPLY weighs around 0.3kg, and the cost of postage is based on the number of copies you order. You can see the breakdown of P&P costs on our FAQ page.


If you have any queries about APPLY or would like to confirm costs before you place an order please contact us by email info@purepotential.org


  • Delivery address (please enter HOME ADDRESSES if you would like us to send the copies to the students directly, and email info@purepotential.org when you have the full list of addresses).
  • If you are happy with the postage costs (see FAQs), please state the number of copies you would like to order. There is a minimum order of 10 copies if you order through our website.
  • Please indicate your institution type from the list below *
  • If you have received details of a special offer please enter it here, otherwise leave it blank:
  • If you have one, please provide us with a reference number or Purchase Order number from your finance department, otherwise leave it blank.
  • Please provide the contact details of a member of staff in your finance department. This will ensure we send the invoice to the right person.
    NameEmail address