By filling in this online order form you are committing to an order of the requested number of guides plus postage costs. Payment for your order will be due within 30 days of receiving your order. Your invoice will be sent by email, and you can pay using a credit card, or by BACS. We prefer not to receive cheques.

If you place your order by 3pm on Thursday during term time your APPLY order will be delivered the following week.

Example P&P costs are:

10 copies – £10 / 20 copies – £20 / 50 copies – £25 / 100 copies – £45

You can find out more about P&P costs by visiting the FAQ page.


The RRP of APPLY is £7.00 plus P&P.

We offer a year-round discount to state schools, FE colleges, academies and Widening Participation & Outreach Departments at universities:

50% discount making APPLY® just £3.50 per copy plus P&P.

There is a minimum order of 10 copies.

If you have any queries about APPLY or would like to confirm costs before you place an order please contact us by email info@purepotential.org


  • Delivery address.
  • Please check that you are happy with the postage costs before submitting your order. As an example, 10 copies incurs a P&P cost of £10, and 50 copies incurs a £25 P&P cost. See FAQs for more details on P&P pricing. If you would like to go ahead, please enter the number of copies you would like to order. There is a minimum order of 10 copies.
  • Please indicate your institution type from the list below *
  • If you have received details of a special offer please enter it here, otherwise leave it blank:
  • If you have one, please provide us with a reference number or Purchase Order number from your finance department, otherwise leave it blank.
  • Please provide the contact details of a member of staff in your finance department. This will ensure we send the invoice to the right person.
    NameEmail address