APPLY 2018 2018-01-02T19:56:07+00:00


Pure Potential is proud to present the 2018 edition of our extremely popular sixth form guide, APPLY®.

With 136 pages of useful advice on applying to university, school leaver opportunities and careers advice, a brand new style, completely updated articles and even more practical, impartial advice from experts this edition of the guide is not to be missed.

Since 2010 over 150,000 copies of APPLY® have been ordered by leading independent and state schools across the UK, with an estimated readership of over 600,000 students, teachers and parents. Order your copies now!

The overwhelmingly positive feedback from our readers is testament to the quality of the advice given, and the breadth of topics covered.

  • How to choose a course and university

  • A 14-page personal statement masterclass with a step-by-step tutorial

  • A dedicated section for medical applicants

  • How to make an excellent application to the leading universities, including Oxford and Cambridge

  • Everything you need to know about UCAS Extra, Clearing & Adjustment

  • How to plan a gap year

  • Information on international study – including advice on studying in the US, Europe, Australia and New Zealand

  • Student finance with Money Saving Expert, Martin Lewis’ top 5 things every student needs to know

  • Why bright students should consider school leaver programmes

  • How to excel at academic and job interviews

  • A decision tree to help you explore your options

  • Finding the right career

  • Applying for jobs, CVs, covering letters, application forms and assessment centres

  • Career profiles including medicine and healthcare, law, intellectual property, finance and even working in space!


Yes, we welcome orders from parents and students. Please order through Amazon.

Schools & Colleges – if you order by 3pm on Thursday, we will deliver on Monday, but this will be delayed over public holidays until normal working days resume. We are able to fast-track orders if you need the guides in a hurry, just email info[a]purepotential.org to let us know.

Students & Parents – please select your delivery option through Amazon, where you can track progress.

When we receive your order we will email you an invoice, which will be due within 30 days. We accept payment of invoices via BACS or credit/debit card – we prefer not to receive payment by cheque, if possible.

Each guide weighs almost 0.5kg, which is reflected in the postage costs below. We have done our best to find the cheapest distribution service, however, if you are able to find a cheaper or preferred method of delivery you are very welcome to arrange this yourself. Please email info[a]purepotential.org for instructions.

Please use the below P&P price list as a guide:

10 copies incurs a P&P charge of £10.00
15 copies incurs a P&P charge of £15.00
20 copies incurs a P&P charge of £20.00
30 copies incurs a P&P charge of £25.00
40 copies incurs a P&P charge of £27.00
50 copies incurs a P&P charge of £30.00
75 copies incurs a P&P charge of £35.00
100 copies incurs a P&P charge of £40.00
150 copies incurs a P&P charge of £50.00
200 copies incurs a P&P charge of £60.00
250 copies and above incurs a P&P charge of £65.00

We offer free P&P to orders over 250 copies if paying the full price of £7.00 per copy.

Pure Potential subsidise the cost of P&P to individual students and parents. It is 50p for each individual copy of the guide.

Yes, we offer free P&P on orders of over 250 copies, please email info[a]purepotential.org.

Schools and Colleges – Please check with reception in case the package has been left there. The boxes are not marked with Pure Potential or APPLY, but are plain cardboard boxes with only the name and address of the person who made the order. If you are still unable to locate the package please email info[a]purepotential.org and we will find out who signed for it, and at what time, to help you track it down, or if is has not been delivered, we will fast track it.

Students and Parents – Please contact Amazon.

A brand new issue of APPLY the university and career guide for sixth formers is released every Spring Term.

Yes, via Amazon at the full price.

You can see a restricted digital sample copy on our website in the APPLY section.

If you would like to see a hard copy of the old edition please send a stamped addressed A4 envelope to the value of £2.01 to:

APPLY Inspection Copies, 3D3 Zetland House, 5-25 Scrutton Street, London EC2A 4HJ

If you are not sure how any of your students will want a copy of APPLY, and would like to be able to return any unused, undamaged copies you can do so within the same academic term. Please email info[a]purepotential.org for instructions.

Yes, we welcome contributions from HEIs and providers of opportunities for young people. Please email us at info[a]purepotential.org.