Pure Potential is proud to present the 2022 edition of our extremely popular sixth form guide, APPLY®. After a hiatus in 2021 due to school closures caused by COVID-19, APPLY® is back, with a post-lockdown special edition.

With loads of essential information on applying to university, writing a brilliant personal statement, school leaver opportunities and job application advice, a brand new style, thoroughly updated articles and practical, impartial advice from experts such as Martin Lewis and UCAS, this edition of the guide is not to be missed.

Since 2010 nearly 200,000 copies of APPLY® have been ordered by leading independent and state schools across the UK, with an estimated readership of up to a million students, teachers and parents. Order your copies here.

The overwhelmingly positive feedback from our readers is testament to the quality of the advice given, and the breadth of topics covered.

“I have ordered apply for my sixth formers since 2010 – it’s been an essential part of our progression programme”

“My son brought a copy home last summer and it was great to be able to read it myself and be part of the application process with him – he’s now in his second year at Durham”

“I didn’t know how to start writing my personal statement until I read the step-by-step masterclass – it really simplified my approach”

  • How to choose a course and university

  • A 14-page personal statement masterclass with a step-by-step tutorial

  • A dedicated section for medical applicants

  • How to make an excellent application to the leading universities, including Oxford and Cambridge

  • Everything you need to know about UCAS Extra, Clearing & Adjustment

  • How to plan a gap year

  • Information on international study – including advice on studying in the US, Europe, Australia and New Zealand

  • Student finance with Money Saving Expert, Martin Lewis’ top 5 things every student needs to know

  • Why bright students should consider school leaver programmes

  • How to excel at academic and job interviews

  • A decision tree to help you explore your options

  • Finding the right career

  • Applying for jobs, CVs, covering letters, application forms and assessment centres


Each guide weighs almost 0.5kg, which is reflected in the delivery costs below. We have done our best to find the cheapest distribution service, however, if you are able to find a cheaper, or preferred method of delivery, you are very welcome to arrange this yourself. Please email info[a]purepotential.org for instructions.

Please use the below P&P price list as a guide:

10 copies incurs a P&P charge of £10
15 copies incurs a P&P charge of £15
20 copies incurs a P&P charge of £20
30 copies incurs a P&P charge of £25
40 copies incurs a P&P charge of £27
50 copies incurs a P&P charge of £30
75 copies incurs a P&P charge of £35
100 copies incurs a P&P charge of £40
150 copies incurs a P&P charge of £50
200 copies incurs a P&P charge of £60
250 copies incurs a P&P charge of £75
300 copies incurs a P&P charge of £105
350 copies incurs a P&P charge of £120
400 copies incurs a P&P charge of £135
500 copies incurs a P&P charge of £165

We offer free P&P to orders over 250 copies if paying the full price of £7.00 per copy.

Yes, we welcome orders from parents and students. Please order through Amazon.

Schools & Colleges – if you order by the end of the day on any given Thursday, we will deliver by the following Tuesday. This will be delayed over public holidays until normal working days resume. We are able to fast-track orders if you need the guides in a hurry, just email info[a]purepotential.org to let us know, but there may be an extra charge.

Students & Parents – please select your delivery option through Amazon, where you can track progress.

When we receive your order we will email you an invoice, which will be due within 30 days. We accept payment of invoices via BACS or credit/debit card – we prefer not to receive payment by cheque, if possible.

Please check your Amazon account. For Amazon Prime customers it may be free, but for others there may be a small charge, depending on how quickly you need the item.

Yes, we offer free P&P on orders of over 250 copies, please email info[a]purepotential.org.

Schools and Colleges – Please check with reception in case the package has been left there. The boxes are not marked with Pure Potential or APPLY, but are plain cardboard boxes with only the name and address of the person who made the order. If you are still unable to locate the package please email info[a]purepotential.org and we will find out who signed for it, and at what time, to help you track it down, or if is has not been delivered, we will fast track it.

Students and Parents – Please contact Amazon.

A brand new issue of APPLY the university and career guide for sixth formers is released every Spring Term.

Yes, via Amazon at the full price.

If you would like to see a hard copy of the old edition please send a stamped addressed A4 envelope to the value of £1.75 to:

APPLY Inspection Copies

Pure Potential

PO Box 74467

London E8 9GN

If you are not sure how many of your students will want a copy of APPLY, and would like to be able to return any copies you may be able to do so within the same academic term. You will need to sign a contract and agree a date to return the unused, undamaged, saleable copies. We will then invoice you accordingly. Please email info[a]purepotential.org for instructions.

Yes, we welcome contributions from any provider of opportunities for young people – universities, employers, gap year providers and plenty more! Please email us at info[a]purepotential.org.