Employers, universities, third sector organisations can advertise on our Events & Opportunities page free of charge if there is a socio-economic diversity angle (otherwise there is a small charge).

Email campaigns to Careers Advisors & Heads of Sixth Form at schools across the UK have proven to be an extremely effective method of contacting students and their influences – and filling places on insight days,work experiences and apprenticeship programmes – for the likes of the University of Cambridge, Morgan Stanley, Bank of America Merrill Lynch, EY, Grant Thornton, M&S, the Sutton Trust and Herbert Smith Freehills.

We can track success with click-through, open and visit rates – our average open rate is ~25% and the click through rate is ~36%.

Please email info@purepotential.org or call 020 7122 1220.


Last year, almost 20,000 copies of APPLY were ordered by schools and colleges across the UK, with an estimated readership of over 100,000.  With sections on:

  • Applying to university
  • Student finance
  • Gap years
  • Academic interviews
  • School leaver programmes & apprenticeships
  • Job applications & work experience
  • Career profiles

…students are encouraged to keep the guide long after they leave school.

If featuring your university or company in APPLY in the form of an advertisement, case study, article or special feature please email info@purepotential.org or call 020 7122 1220.