Pure Potential

Applying to university?

Visit our Personal Statement Zone where you will find advice on how to write an outstanding personal statement, as well as hundreds of past personal statements for you to browse through. Register first to access many of the areas on this site. If you have received an invitation for an interview, why not visit read through our interview guide or sample our interview questions to help you on your way to a successful interview.

Pure Potential helps tens of thousands of sixth form students with university and career every year

Pure Potential is the only independent organisation in the country that helps tens of thousands of bright, state-educated students with their journey through student finance, UCAS forms and career choices. We do this at our large-scale, high-impact, content-rich Summer events (held in June and July with our partner universities), through this interactive website and through our Sixth Form magazine APPLY. All our services are completely free to students.

Our ultimate objective is to promote social mobility by encouraging applications from deserving students to the most competitive universities and careers. Every year we publish a survey of thousands of students on their attitudes to and understanding of access to Higher Education which underpins our own knowledge in this area.

We pride ourselves on our success and our ability to measure that success:

• In 2009 we doubled the number of our students who understand tuition fees.
• Also, in 2009 our presentations were rated as good or excellent by 90% of our students.
• 40% of our class of 2007 are now in their first year at a Russell Group university.

If you are a firm interested in working with Pure Potential, please click here.

We recently produced a report summarising our achievements over the past five years. To view our 5 Year Report, please click here.