This is the final instalment of our social media blog post, and I thought it was essential to touch upon the importance of making sure you maintain a professional image online. With more and more recruiters snooping around on Facebook, Twitter and Instagram in the hunt for their perfect candidate, it’s worth spending some time making sure that your online profile is clean, professional and won’t cause any unwanted attention! Here are my top five tips on how to protect your online image:
- Have two profiles. It might sound like a pain, but having personal and public profiles will allow you to control what recruiters see when searching for you online. The public profile should be professional, whilst your personal profile can remain just that, personal.
- Control your privacy settings. If you’re going to create two profiles, make sure that the privacy settings for each are set up correctly. Privacy settings are often updated, so read through the information carefully and make the necessary changes.
- Join relevant groups only. When it comes to things like Facebook, use your public profile to join relevant groups for the industries or employers you are interested in learning more about. Avoid liking pages or joining groups that might make a recruiter think twice about you and your credibility. By joining relevant groups, you will create a profile which looks impressive and current.
- Google yourself. The internet never forgets, so Google your name to see what comes up. You might find a nasty surprise: a blog post from your hay day, old images, comments you have made on public pages, etc. Delete anything unwanted and contact the website directly if you want something removed but can’t do it yourself.
- Final checks. Always check through things that you are posting for spelling, grammar and appropriate language. There is nothing worse than building a great social media profile and having it littered with mistakes.
These are our final tips for getting ahead online – we hope that it’s given you plenty of food for thought, and you have already started to utilise the advice we have shared. Remember, social media can be a great way to find a job and can significantly boost your chances of securing your dream job. Finally, keep it clean and make sure it’s strictly professional.